The Grudge Trailer

• The trailer begins with a white screen with what seems black hair going across it. It quickly establishes who produced and distributed the film. (Columbia) which is a convention in every trailer, however it shows no picture logo to represent Columbia, instead it chooses a black bold font, which is the theme used throughout the trailer. 

• It then fades to black and uses an establishing shot of a busy city easily identified as Tokyo suggesting where the film is set. Followed by another fade effect then a high angle shot of a closer look at the city and slowing of the camara to emphisize how busy the city is. Straight from the beggining of this trailer there is a background sound that resembles a heart beat, also a wind blowing sound and music played at a low tone, this creating a build of tension and suspense throughout the trailer towards the audience. It then fades black again, also having the same effect of creating suspence in the audience of not knowing what will appear on the screen next. And as a high angle shot of a house is revealed only for what uses the same effect as black hair going across the screen, to be covered again using a ghost like effect creating mystery, then text appears, "When someone dies in a grip of a powerful rage."and it's the "When" in this particular chosen quote that keeps the audience interested and wanting to see more. 

•  There is then a low angle shot taken of a young girl looking around in a dark house that looks as if she is searching for something and during this we realise the heart beat in the background get faster building tension and suspence within the audience. There is then a series of fast takes of different clips, one particular revealing the camara underwater looking up at a man as his hand reaches towards you, giving the effect that the audience is placed in the film giving a sense of realism. There is also a scream as this shot is being taken which releases the build up of tension and may even shock some viewers. Then series of a flicker of shots are taken, less than a second long so the audience can just about see whats happening on the screen, the music gets faster building the tension once again creating a sense of fear within the audience. A close up of flames on a wooden floor, a flash of a pale looking face surrounded by darkness, then a shadow apppears rising on the wall making the audience seem insignificant, then an extreme close up of the same face on their eyes looking at the camara. As the clips are showing so briefly it creates an act of confusion on the audience, of what this Grudge is and what does it do thats so frightening. The music then goes calm and the ghost like mist fades in with text explaining, "A Curse is Left Behind" giving an idea of the storyline to the audience and creates mystery and suspence of who or what this curse is.

•  There is alot more to talk about within this trailer however, i believe the effects already described is what this trailer is wanting to achieve and does so very well, creating mystery, making the audience ask question to what "The Grudge" actually is and uses the build up of music and different text to create the tension and suspense within the audience.