28 Weeks Later Trailer

 

•  It's the trailers purpose to make a movie interesting and hypothesis certain characteristics about the film to advertise to the target audience, but a trailer can only be as good as the film itself so choosing the right clips from the film, so it is vital to best describe what to expect within the film and how it's presented to the target audeince, within reason that each individual has a different opinion of certain aspects the film may contain.

• The audience already has general knowledge of what the trailer will contain due to the fact a filmed produced, "28 days later" was released leading up towards this film inpacticular. Which will have a effect on how the trailer will be presented and leaves the audience with the idea of a twist occuring in the plot of the storyline, being a main factor to present within the trailer. 

• Looking into more depth about the trailer itself, it begins with a establishing shot of an empty city, which is London where the film is set. This is followed by a fade to black to bring out an overview or birdseye view of the city, which emphasis how empty the city is. The background soundtrack goes effectively well with the fade to black text and the intro to the clips of the film used for the trailer repetivaly, which gives the trailer a fast pase tempo going well with the horror genre, allowing main aspects of thetrailer to be presented briefly. The use of fades is a good technique as the audience is are not aware what will appear on the screen next therefor creating suspense within the audience. The beggining of the trailer seems to be used as a prologue, summarising past events with the chosen text the trailer uses, displaying confliction further into the trailer that creates irony for the particular story line the film follows.

• This particular trailer includes alot of diegetic sound which in effect places the audiences in the film itself seemingly partaking in the events occuring within the trailer itself. The trailer also uses point of view shots to really put the audience in the characters perspective which brings a sense of reality into the trailer setting aside the idea of the film being fiction. The trailer also uses multiple different angle shots on the same actions being displayed in relation to the text. For example when sterilization is displayed a women being washed down features a shot that uses 2 different shots, main one being the close up of the womens face. This emphisizes the  emotions shown by her facial expression representing the pain and agony this person is in, which makes the audience feel uncomfortable and allowed me to see how horror genre is represented to achieve this effect on the audience.   

• Another main feature i pick out of this particular trailer is how the music builds up to a climax to create tension for the viewers, for example when a loud alarming sound triggers there is a soundtrack used for background noise as the boy approaches the glass pane. This soundtrack, produced by muse is suddenly played at a much louder level as one of the infected bursts down the doors, thus showing the contrast of how the music is played along with the actions taking place which brings an element of suprise to the audience and emphasize the fear brought out in the characters. The shots used for the ending to this trailer are less than a second long and flicker on the screen so the audience can just about make out whats happening, this also builds up tension and fear in the audience.